Promote. Preserve. Protect. These are powerful words that define the core of our company and are the words that brought our team together. While we have diverse backgrounds, Marisa, Tatiana, Gabriela, Vanessa, Darcyana, Celine and Philip are strongly motivated to passionately promote our clients, to preserve their brand and company reputation, and to protect how our clients are perceived in the world. After all, in the current media environment, perception is reality.
But marketing expertise is only part of our story. We are making a statement with a new kind of socially responsible business model and are proud to say so. Not only is this intentional, we resolutely believe it is essential. We will direct half of our net profits toward empowering youth, educating our communities, and raising societal awareness of child abuse and neglect. You read that right, half our net profits, but money is not a substitute for action.
3Ps Innocence Marketing believes that we can and will make a difference in children’s lives. Awareness and education are empowering, and it is critical for children to have opportunities to develop healthy bonds with their parents, families, caregivers, teachers and community. A childhood robbed can be an adulthood unfulfilled, or worse. Simply put, childhood should be a time of innocence and exploration as children need nurturing and support to thrive.
The Numbers Tell a Stark Story
The U.S. loses on average between four and seven children every day to child abuse and neglect. Every year between 500 million and 1.5 billion children worldwide endure some form of violence, and a report of child abuse is made every ten seconds. Disabled children are 3.7 times more likely than non-disabled children to be victims of violence.
Every year, there are an estimated 41,000 homicide deaths in children under 15 years of age. In 2014, state agencies identified an estimated 1,580 children who died as a result of abuse and neglect – between four and five children a day. More than 70 percent of the children who died as a result of child abuse or neglect were two years of age or younger and more than 80 percent were not yet old enough for kindergarten. Possibly the most shocking statistic is that around 80 percent of child maltreatment fatalities involve at least one parent as the perpetrator.
Making a Statement
By forging relationships in both the for-profit and nonprofit arenas, within the child welfare communities, academia, and beyond, we hope to bridge a critical gap for people who may not be familiar with the plight of children in America and in the world at large. In doing so, we hope to reach new audiences and invigorate a new wave of support and awareness regarding the rights of children and its inevitable repercussions on society. We will be asking people to get involved as even small efforts can yield big results and make a difference.
Please keep coming back to the 3Ps Innocence Marketing blog. We welcome you to discover innovative ways to become an ambassador for children by staying connected and keeping the conversation going.
Authors: Celine West & Philip Rebentisch